MAPIC 2026 CANNES FOR BROEKLIN
'At the end of August, Broeklin Brussels approached us with the challenge of creating a surprising concept for MAPIC, the international real estate exhibition in Cannes. The ambition? A fresh, contemporary event that breaks away from the traditional trade show format. An original concept that would allow Broeklin to stand out while keeping the budget firmly in mind. With just three months to prepare, we set out to find the perfect venue. Only 200 metres from MAPIC, we discovered KNOT, a coffee and matcha bar that we exclusively hired and transformed into a vibrant meeting space reflecting the identity of Broeklin Brussels. Under the slogan “Drop the Beat, Shop the Future”, we brought Broeklin's Open House Rave to life. A Bakery Rave where music, espresso martinis, Belgian bubbles and matcha came together to create an unexpected setting designed for networking and meaningful connections. From the initial creative concept and venue search to the complete production and on-site coordination, Présence took care of every detail, from start to finish.'
